The idea behind purpose driven organizations is that the purpose is truly leading all the decisions made throughout the organization. At all times. Thus creating a safe and predictable environment in which everybody can thrive.
This in contrast with more traditional governance structures where the CEO and ultimately the shareholders can also decide based on other non-purpose driven interests.
The question then becomes how to structure governance so that it supports the former and discourages the latter. Easier said than done but I believe we have now cracked this nut through an adapted governance structure.
At the core of this simple governance structure are the following 3 principles:
1. a foundation is 100% owner of the operating company
2. this foundation is led by representatives of all relevant stakeholders
3. all decisions are made based on integrative decision making principles
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